I Love Culture

Set against a backdrop of historical buildings, Matsuyama is a vibrant city of living traditions. Here, haiku poetry still holds a significant place in daily life. With a jam-packed calendar of seasonal festivals, visitors are guaranteed to find something captivating to experience all year round. Getting around the city is easy with a network of vintage trams and steam trains at your service. In addition, Matsuyama boasts miles of sandy beaches, which provide a scenic view of the Seto Inland Sea, filled with beautiful islands.

Nestled within the lush Al-Ahsa Oasis in the Eastern Province of Saudi Arabia, the city of Al Hofuf (also known as Al-Ahsa or Al-Hasa) sprawls over the palm-tree-covered lands inhabited since prehistoric times. Al Hofuf is packed with historic sites, architectural monuments, and natural wonders, from forts and palaces to the whimsical Qara Mountain Caves and natural springs.

Jerusalem, where history and spirituality converge, contains sacred sites central to world religions. The kaleidoscope of cultures results from the Jewish, Christian, Muslim, and Armenian communities. Experience a vibrant music scene and diverse cuisine, while the Light Festival and Jerusalem Film Festival provide cultural events. The city's spiritual aura and beauty are evident in its mosaics, architecture, and views from the Mount of Olives. A trip to Jerusalem is sure to leave a lasting impression.

Perugia is the provincial capital of Umbria, one of Italy’s most beautiful regions. The ancient heart of the city, packed full of Etruscan and Roman monuments, perches on a hilltop with the modern city spread below. With a prestigious university, the city has a lively student population, good shopping, fun bars and great restaurants. If that weren't enough, Perugia is the setting for one of Europe’s best jazz festivals: Umbria Jazz.

Steeped in history, the once-capital of Japan and the former seat of the Imperial House, Kyoto is famed for being home to endless Buddhist temples, Shintō shrines, Zen gardens and palaces, many of which are UNESCO World Heritage Sites. Aside from the magnificent architecture and fascinating history, the Kyoto of today is a youthful and vibrant city that stays close to its spiritual and historical roots.

Kerala’s first city, with its knotty official name of Thiruvananthapuram (often substituted by the shorter, more manageable Trivandrum), is a rich introduction to southern India's urban and cultural life. Trivandrum tends to be unjustly overlooked en route to the state's beachside settlements but easily warrants a few days of its own.

Yanbu has long been known as little more than an industrial centre with a busy port, but with some of the country's best diving spots and ever more luxury resorts in the area, it is quickly transforming into a coveted vacation destination. The desert beaches are beautiful, captivating, and solitary enough to make your visit a unique experience. There has never been a better time to visit, as the crowds have not yet caught on to this emerging city, and travellers can still have huge expanses of pristine beaches all to themselves.

Long isolated from the outside world, Bhutan is a relic of a more traditional Asia, preserved in time and with little in the way of tourist infrastructure. In an increasingly connected world, this small, beautiful, and utterly enchanting Himalayan country is one of the last truly off-the-beaten-path destinations on the planet. It is a challenging country to visit, but to those who choose to venture there, it soon reveals itself to be an especially rewarding one, as well.